Founded in 2018, formerly known as THE JEM LABEL, then rebranded to BLAEE in Mar 2020. 

Whenever we think of blazer, we relate it to work attire. One day, this came to our mind: Why blazer should only for work? We can make it different!

We want to make it different. We want you to have fun styling in blazer, for work & for fun. Most importantly, we want you to feel #BLAEEtiful in our blazers. 

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